Anchor Publicity Works to Support Local Artists During the Coronavirus Pandemic

“I don’t think of my clients as just ‘clients’ — I’m lucky to call some of them my best friends now. We are all in this together and we will come out of the chaos stronger.” -Colleen Lippert

Nashville, TN — March 3, 2020. At around 1am, a devastating tornado ripped through Music City, leaving thousands of people homeless with nowhere to go. This was just the beginning of a string of events that would cause chaos throughout the music industry.

What many might not know about Music City is the camaraderie that is felt throughout the community. Many musicians donated ticket sales to tornado relief charities, helped out at food banks and volunteered their time to help clean up the mass debris across the city. Just when things were starting to look up, COVID-19 struck the country.

Colleen Lippert, owner of Anchor Publicity, is known around town as being the sweet, hard-working publicist who gets the job done. Her determination to help her clients succeed is clearly shown through her impressive resume, but 2020 has even her feeling a bit apprehensive.

“I specialize in crisis management, but a global pandemic and catastrophic event are two things that were never on my radar. The uncertainty of what’s to come is what’s frightening — especially for a publicist. We like to be prepared for anything and everything.

There are still things that artists’ can do during this period of quarantine. Many independent musicians host house concerts via Facebook or Instagram, where audience members can “virtually tip” through PayPal or Venmo.

“I think it’s important that artists’ remain positive and don’t lose hope. This is the perfect time to catch up on sleep, organize your songbooks, send demos to record label executives, learn some new cover songs and write new music. You can utilize platforms like Zoom and FaceTime to co-write with other songwriters, or reach out on social media to build new connections. While this year has left many of us in the industry feeling lost (and even a bit depressed), I think 2021 will bring some great new albums, collaborations and more.

Colleen is currently running a “pay-what-you-can” special at her PR firm and recently donated 10% of her monthly profits to the tornado relief.

“Times are tough for everyone right now. Musicians rely on money earned from gigs and tours — many of which have been cancelled or postponed until further notice. Famous venues around town were flattened during the storm. All of the famous Honky Tonks where tourists come to hear music are closed, so musicians are also losing out on tips. I don’t want anybody to have to make a decision whether to hire a publicist or pay their rent this month. It’s still important to stay relevant and connected with your fans. Get in touch with me and we will work something out. Your music deserves to be heard.

So how has Colleen been spending her time lately?

“I’ve been unpacking boxes, mostly! My home was severely damaged during the tornado and was deemed ‘unlivable’ — our bedroom wall on the third floor actually pulled away from the rest of the building. Luckily, we had just bought a new house a few weeks before and were in the process of moving. Right now, it’s under a total renovation (shout-out to Nashville Builders for the phenomenal job they’re doing!), so I’ve been keeping myself occupied with lot of online shopping and HGTV shows.

We are pretty much camping out at the moment, but we feel so lucky to be safe and healthy — and my two Scottish Terriers, Eleanor and Franklin, are loving all the attention they have been getting! (You can follow them on Instagram -@Eleanor_and_Franklin)”

While the future of the music industry is unsure for now, there is one thing you can always count on — Anchor Publicity will always be there to help out in any way they can.

Music Feature Writer on Medium

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