Cassie Wells is a graduate of John Carroll University, a small college in Cleveland, Ohio. Her interest in radio began after graduation and she now has her own morning wake-up show at WDKN in Dickson, Tennessee. She has been doing Cassie’s Country, her podcast, for over two years, loving every second of it.
Who or what inspired you to start a podcast?
I decided to do it because I knew that was the only way that I would be able to land a radio job. I had zero experience and really didn’t know what I was doing but YouTube and other podcasters really helped me.
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How are you building your podcast brand?
Just sharing new music from artists, having guests on and them playing their acoustic versions of their hit songs, and sharing as much music knowledge as I can from my platform. It’s really hard to build a platform from the ground up but I am slowly making my way as people start to discover my podcast.
How do you find your audience?
By using my own brand. People kind of knew me from the country music industry that I had joined about two years prior so I had a couple of connections. I also have some fantastic people in my corner that know a lot more people than I do who really stuck their neck out for me.
What are some challenges you’ve faced early on and how did you overcome them?
How to edit and produce a podcast. Like I said, I had zero experience with podcasting before this and didn’t really know what I was doing when it came to mixing down a podcast episode. Those first couple episodes are a bit hard for me to listen to but it was all a learning process.
What sets apart your podcast from others in country music?
Well I think the biggest thing is that I have my guests play an acoustic version of the song they’ve just released and my fans have really been loving that part. I also do it all from interviews, to new music, to award show recaps, etc. it’s an all encompassing podcast about country music.
If you could have a billboard for your podcast up in Nashville, what would be on it and why?
Are there any tools or books that have helped you along the way?
YouTube has been such a blessing — you can learn how to do anything for a podcast!
How do you prepare for the podcast?
If I don’t have a guest, I really don’t do much prep because I want to come across as authentic and genuine and not scripted. If I have a guest, I try to let them have the floor and really open them up to conversations and not a basic interview. I want fans to get to know their music and them as a person. Transparency and being authentic and genuine are like my two top priorities with this podcast.
Who was your first guest? Who is your dream guest?
What is one podcast interview question you really love asking? Why?
I don’t really have one. I love talking with them about their music and why released this song, or why do the music video this way, etc. I love understanding how the artist starts with just a line or a melody that becomes a song.
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