Brianna Schaub, owner of Kristen James Jewelry, has worked in the jewelry industry since she was 17. Each piece is handmade in her home in Nashville. With a style she describes as “Bohemian with a modern twist”, Schaub has collaborated with several local models, makeup artists, influencers and photographers. Her jewelry has also been worn by VIP guests at the CMA Awards.
Kristen James Jewelry. How did you choose the name of your company?
I went through two other names before settling on Kristen James Jewelry! I wasn’t in love with the others I had come up with, they just didn’t sit right with me. I wanted my business name to have a personal feel but using my first name did not feel like the perfect fit, so I took my middle name and my husband’s middle name and created Kristen James. My husband is my number one fan and my business would not be here if I didn’t have his support, so it seemed perfect!
What is the best advice your mom has shared with you from her years in the industry?
My mom is a teacher at heart and now spends all her time sharing her passion with fellow jewelry designers through her classes. She has similarly shared this passion with me. She’s taught me that if you find something you love to do, to never give up or quit. She’s also ingrained in me that learning is something you should do every single day. These values have helped me so much, because as we all know, there’s always adversity to face whether you’re pursuing a hobby or building a fledgling business.
Working yourself in the industry since 17, how has jewelry design evolved over those years?
I’ve definitely seen evolution both in my own design as well as in the industry as a whole over the last 15 years. Personally, my pieces have evolved from somewhat simple bead and clasp type pieces to pieces that require more expertise and specialized equipment such as soldering, setting stones and stamping with a…